Austin-based Creature Coffee is known for its vibrant personality, top-tier coffee, and a flair for hospitality. But their brand and website didn’t reflect that energy—or convert visitors effectively. They had merch, beans, and catering all vying for attention on a cluttered DIY Shopify site. The result? Confused visitors, unfocused messaging, and missed opportunities.
Our job was to streamline, simplify, and sell.
The Problem
When Creature Coffee came to us, they had:
- A fun, quirky brand with strong personality but little polish
- A DIY website with multiple competing paths: merch, beans, catering
- No clear brand hierarchy or sales strategy
- An unclear customer journey that made it hard for leads to know where to go—or what Creature Coffee actually specialized in
Despite their excellent coffee and reputation in Austin, their online presence didn’t communicate professionalism, and their sales funnel was leaking leads.
The Solution
We started by asking a core question: What’s the primary driver of their business?
The answer was clear: catering.
1. Rebrand: From Fun to Fun-ctional
We refined their brand identity to retain its energetic tone—but with a more professional edge. The result? A brand that still had flavor, but now had focus. We introduced a more versatile visual system and hierarchy that could flex from events to e-commerce while keeping a unified voice.
2. Custom Illustration & Merch
To support the brand refresh, we developed a new set of custom illustrations and iconography that brought cohesion and personality to their story. We also designed merch and tradeshow assets that felt premium and unified across channels.
3. Sales-Focused Website Design
We rebuilt their website from scratch, moving off the clunky DIY setup. The new site was strategically restructured to:
- Prioritize catering as the hero service
- Guide visitors toward the right action based on their intent
- Streamline UX and reduce friction points for inquiries and booking
- House their merch and coffee bean shop in a way that supported—not competed with—their core offering
Every section of the site was optimized for conversions, with copy that clarified who they are, what they do, and why it matters to their customers.
The Results
With the rebrand and new site live, Creature Coffee now has:
- A brand identity that balances personality with professionalism
- A clear sales journey that moves visitors from interest to inquiry
- A central hub that works for all their offerings without overwhelming users
- A flexible toolkit (illustrations, merch, trade show assets) that reinforces brand consistency offline and online
The team reports increased confidence in sending leads to their site—and better conversion rates from those who land there.
Scope of Work
- Brand Strategy & Messaging
- Logo Refinement & Visual System
- Custom Illustration & Merch Design
- Tradeshow Assets
- Copywriting & UX Strategy
- Custom Website Design & Development
- E-commerce Integration
