Bean & Boujee, a Charlotte-based mobile coffee cart, was founded with a love for luxury coffee and Southern hospitality. But while their events wowed guests with concierge-level service and unforgettable lattes, their brand and digital presence didn’t quite capture the same energy—or convert visitors into leads.
They came to us in 2024 with a simple goal: turn their passion into a profitable, high-end business with a brand and website that communicated the elegance, care, and customization they pour into every cup.
The Problem
Despite delivering a premium experience at every event, Bean & Boujee’s brand lacked the cohesion, polish, and clarity needed to stand out in a competitive market. Their previous digital presence didn’t reflect the level of service they provided—and more importantly, it didn’t convert visitors into bookings.
They needed:
- A brand identity that looked and felt luxurious yet approachable
- Messaging that communicated their custom offerings and event expertise
- A high-performing website with seamless UX, built to drive catering inquiries and sales
- Visual consistency across digital, print, and in-person experiences
As a newer business, they were also competing against cookie-cutter vendors with templated setups. They needed their brand to immediately say: this is not your average coffee cart.
The Solution
We built the Bean & Boujee brand from the ground up, starting with strategy and ending with a full launch suite of assets to help them scale.
1. Brand Identity & Visual Direction
We created a custom brand that balances elegance and charm. Think:
- Rich, layered colors like Deep Evergreen, Boujee Blush, and Classic Cream
- Luxury-inspired typography with modern flexibility
- A visual tone that’s as comfortable in a corporate office as it is at a boujee brunch
The result? A brand that looks like it belongs in a luxury hotel—but shows up at your event with personality.
2. Messaging & Custom Web Design
We crafted copy that wasn’t just cute—it converted. By centering the unique value of their custom signature lattes, concierge-level service, and tailored event experiences, the site speaks directly to event planners, HR reps, and brides looking for a wow factor.
The site was custom-designed and built to:
- Drive inquiries for events and coffee catering
- Simplify the path to booking through custom HoneyBook integrations
- Showcase testimonials, flavor customizations, and bar design options
- Reflect the elevated experience clients receive when booking Bean & Boujee
We also included custom animations and micro-interactions to give the site that extra sparkle—just like their drinks.
3. Sales Tools & Brand Collateral
To support growth beyond the screen, we also provided branded assets for their event bar setup, menus, and packaging. Every customer touchpoint became an extension of their brand promise: luxurious, seamless, and unforgettable.
The Results
Since launching their new brand and site, Bean & Boujee has seen:
- A dramatic increase in qualified inquiries and bookings
- Higher perceived value by clients, allowing for premium pricing
- Positive feedback on their professionalism from corporate and wedding clients alike
- A more confident, seamless sales process led by a site that works 24/7
Most importantly, Spencer and Julie now feel that their digital presence finally matches the energy and excellence of their in-person experiences.
Scope of Work
- Brand Strategy
- Visual Identity & Typography System
- Messaging & Copywriting
- Custom Website Design & Development
- Custom Animation
- Sales Collateral & Print Materials
