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Founder Interview with Subkit

Founder Interview with Subkit

We truly want to see small businesses grow!

I always tell our clients that the most important number we care about is the number in their bank account. We want to see it grow! This is what brings me joy through our services at Aria Creative.

Starting a business is easier said than done.

There are logistics, finances, long hours, and even fear you have to work through before taking a leap. I believe taking a leap is one of the hardest things we can do. It doesn't matter if you're opening a business, becoming a parent, starting school, or a new job; that leap takes a lot of courage and grit. If you have started something (even if you fail), take pride in it.

Defining sustainability is a consistently moving target that, as a business owner, you have to assess periodically.

Many would prefer to grow overnight, but there are headaches that come with that if you're not ready. There is also frustration by growing too slow.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Be Strategic. I often tell our clients that their business will not grow out of luck. Be strategic.
  2. Craft your message in a clear and concise way. Many businesses start out without doing #1 and often do not know how to market themselves. Who's your ideal client? What problems do they face? What solutions do you provide through your services/products? (These are questions we help small business owners walk through in our strategy sessions).
  3. Outsource when you can/should. I can admit I'm not the best graphic designer, so we went out and looked for the best to join our efforts.

To read more from our interview with Subkit, click here.