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Our work with The League aimed to create an authentic, friendly, strong visual identity that communicates with the audience and purpose of The League brand. We love working with small business owners! The League came to us at a crucial point in their business journey as they move towards franchising The League.


Prior to reaching out to the Aria Creative team, The League was using a simple, lettering logo. They did not have a full brand package including, brandmark, color palette, or brand assets that would allow them to become a franchise model.

With their new branding, The League's founder's feel fully confident in moving forward as many investors look into opening their own franchise.

The League now has a brand guidebook that allows them to onboard franchise owners with brand guidelines, assets, and social media templates in order to market their League gym.

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